TIME.com: Top Stories -- My Shopping Bag: Color Charms

My Shopping Bag: Color Charms
Apply color therapy to make the transition into spring. Even if the weather isn't cooperating you can purchase a rainbow instead of chasing it.
By SANDRA JAMISON

Primal Potions

In ancient times, colors were studied for their curative properties. Healing effects were attributed to colors in the belief that they were able to restore balance, and color symbolism is found throughout the world, reflecting color's universal effect on the psyche and mood. For a basic color primer, remember the rainbow acronym ROYGBIV:

Red is power, energy and vitality. There's good reason why women in positions of authority choose this color to balance their feminine energy.

Orange is excitable, joyous and outgoing, and is connected with sexuality and physicality.

Yellow is independent, courageous, and ethereal. It's a color of mental stimulation.

Green is conscientious, contented and understanding. The color is associated with healing, balance and equilibrium.

Blue is relaxed, creative and balanced. It's regarded as the color of truth and harmony for its soothing and calming properties.

Indigo is a higher aspect of blue and its spiritual consciousness. Insight and intuition are qualities linked to this color.

Violet is integration, unity and individuality. It's used to initiate replenishing and rebuilding.

Two non-color colors, white and black, also have symbolic attributes: White is associated with purity and the relief of pain. Black is associated with a state of grace and peace.

Vibrant Notions

Gemstones are not just for birthdays. A charming green peridot or brilliant purple amethyst can be employed to lift your spirit. Diamonds, rubies and related gems speak a language all their own. Decode gemstone facts at JewelryCentral.com.

In this colorful world of goods and services we can use anything from a box of crayons, art supply prisms, or jewels with gems for rainbow therapy. Whether it's a spring garden, a new gadget, a bath of bubbles or a vivid gemstone accessory, make a statement with color.