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Jewelry made of pink gold was popular in eastern Europe for a very long time. Today this "soft gold" is gaining popularity among western european consumers.
The most fashionable pink gold jewelry is usually set with "champagne" (yellowish) diamonds, which creates a soft luster in contrast to the sparkling white diamonds.
Some prefer bright or pastel blue colored gemstones set in pink gold, which is more appropriate both for business and casual settings.
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