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The president of the german firm "Hugo Boss" Bruno Zaltser talked about a new company project in his recent interview - the creation of a new collection of fine jewelry. The german company decided to analyze market trends and to create serious competition for its main competitors. "We conducted a great deal of market research, and have obtained very interesting results", Bruno Zaltser announced in an interview to the Financial Times Deutschland. "Our jewelry will be interesting to an equal degree to both men and women".
After management finalizes the designs of the new collection, Hugo Boss will take the final step and begin to sell licenses for production of the new jewelry collection. It will probably be the same approach as with previous projects: sun-glasses, perfume and underwear. With this new project, Hugo Boss anticipates an enormous success in the expansion of the boundaries of its brand.
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