30/03/2007
According to a National Jeweler Network news release, De Beers, the world's biggest diamond producer is going to sell jewelry online. Guy Leymarie, the CEO of the company in a recent interview revealed that a new division will be added to the already existing De Beers website in the beginning of summer 2007.
However, Leymarie noted, that the jewelry collection offered for sale online will be much smaller than what customers can find in a De Beers retail store. Online sales will not be the main part of their business. For now, customers after viewing jewelry items online are invited to make an appointment to view the items in person at a De Beers store.
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